How to Find Keywords

The first step to starting a blog is your keywords research, keywords are known as ‘On Page Search Engine Optimization’. This needs to be done before you register your domain name, your domain name should contain the main keywords/phrase. How to find keywords is fairly simple once you know how. There are a number of keywords tools that you can use.

Having the right keywords is critical in bringing traffic to your website. If you target the wrong keywords your site will not rank well and visitors will not find your site. It will not matter how good the content on your site is, without the right keywords all your time and effort will be wasted.

It is important to use targeted keywords rather than broad term keywords. An examples of a broad term keyword could be soup, but if your post is a recipe for pumpkin soup,  pumpkin soup would be your targeted keyword. The advantages of a targeted keyword is when visitors land on your site, the content is more likely to be what they are after. The aim is to get visitors to stay on your site, visit other pages and return at a later date.

Then there is the long tail keyword which is ideal to use to target a specific niche. With a long tail keyword there will be less competition and the search engines will find your site easier to rank and index. For example ‘dog collar’ is a short tailed keyword which has high searches and high competition, it would be very hard to rank well for this keyword. On the other hand there is the long tail keyword ‘cool dog collars’ which has low competition, the searches are not high, but worth targeting.

How to Find Keywords

Google Adwords has a free keywords research tool. Once you have registered and signed in, click on the ‘Reporting and Tools’ tab and in the drop down box click on ‘Keyword Tool’. You can now enter your keyword and search.  This will also show you related keywords and the global and local monthly searches for that keyword. To find the competition you will need to go to Google Search and search by – intitle:”enter your keyword”

Market Samurai is a paid keywords research tool, it is affordable and a one off payment. Market Samurai has a lot of extra features, you can refine your keyword search, check out your competition, check how your site is ranking and much more.

It is not just a matter of finding the keywords with the highest searches, you need to pick keywords with low competition as well. If the competition is high for a keyword it will be difficult to rank for that keyword. It does take time to find the best keywords, but it is time well spent.

Google Analytics

Google Analytics is a free tool from Google and once set-up tracks your sites statistics. These stats enable you to see where your site’s traffic is coming from, there are three types of traffic.

  • Search engine traffic – visitors searching using Google Search (keyword traffic).
  • Direct traffic – visitors come to your site using your URL.
  • Referring sites – visitors will click on your sites link from another site, social media, web directories etc. You can view these sites under ‘All Traffic Sources’.

The stats show the average time visitors spend on your site, what part of the world they are from. The bounce rate, which is the number of visitors who land on you page and leave without viewing other pages on your  site.

Conclusion -  How to Find Keywords

Before you start your blog make sure you know how to find keywords that will bring traffic to your site. Decide on which keywords research tool you are going to use, take your time and thoroughly research your keywords. Remember your keywords are the building blocks of your site and if you get it right, your efforts will pay off.

My next post will be why generate sitemap and the benefits.

Kerry, Learn to Blog The Easy Way

Comments

  1. Great tips on how to find keywords. It certainly is crucial to driving traffic to your site the free way. I also use the free google keyword tool.
    Jackie Stenhouse recently posted..Why Do Keyword Research

  2. Hilary says:

    Interesting, easy to follow article :) . This is so important – if you know how to find keywords, you give yourself a great advantage over your competition.
    Hilary recently posted..Colon Health – How Important Is It To Our Physical Well-being

  3. Kezzali says:

    Thanks Hilary, it is well worth learning as much as you can about keyword research and putting it into action.

  4. Lisa Wood says:

    Keywords are really important. Without keywords, and knowing how to rank for SEO purposes there is no point to a blog or website. Its a matter of knowing what to write about, making sure others are searching for the same topics and writing with good content. That is how to blog :) Great article about how to find keywords.

    Cheers
    Lisa
    Lisa Wood recently posted..How To Build A Professional Website

  5. Kezzali says:

    Hi Jackie, I think for any one starting out the Google Keyword Tool is ideal.

  6. Kezzali says:

    Hi Lisa, We can never under estimate the importance of keywords and good content, makes all the difference.

  7. Terry Paris says:

    I cannot understate the importance of identifying appropriate keywords for your site. The research is the foundation of your web site and is time well spent.
    Terry Paris recently posted..Best FarmVille Cash Items

  8. Kezzali says:

    Hi Terry

    That is so true the keywords are the foundation of your website. Even if the content of you site is brilliant without the right keywords you will not get the traffic.

  9. I have just read your article on the importance of good keywords. You could liken keywords to the foundations of a building.

  10. Kezzali says:

    Hi Padraig

    So true, the keywords are the building blocks of a website.

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  1. How to Find Keywords — Learn to Blog the Easy Way…

    Keywords research is the building blocks of your site. It is important to do the research before purchasing your domain name. How to find keywords is easy, there are a number of keywords tools you can use. If you put in the time and effort into your ke…

  2. [...] My next post will be How to Find Keywords. [...]

  3. [...] How to Blog manual is great for the beginner, it shows you how to get started using WordPress, keyword research and so much more. There is 3 months of Forum access which includes Forum Support to help with any [...]

  4. [...] you need to make sure you choose keywords that are related to your site. It is paramount to learn how to find keywords that are relevant to your content. One thing is to build traffic to your site, but if the content [...]

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