It is important to take notice of your sites Google Analytics Bounce Rate. The bounce rate is the percentage of visitors who come to your site and leave without viewing other pages and posts. Google view a high bounce rate, as the content on the page is not relevant to the keywords and this can effect the sites ranking.

There are a number of things that can be done to lower your Affiliate Marketing Blog bounce rate. Make sure your site does not take longer than normal to load and check that the font size is not too small, these two little things can lead to visitors leaving the site.

Relevant Keywords

One of the main reasons that visitors leave a site is the keywords are not relevant to the content. To keep your Google Analytics Bounce Rate low, you need to make sure you choose keywords that are related to your site. It is paramount to learn how to find keywords that are relevant to your content. One thing is to build traffic to your site, but if the content is not what your visitors are after, it is pointless.

An Easy to Navigate a Website

How many of us have gone to a website and found it hard to find what we are after. Some of these websites can belong to major companies who have the resources to create great sites, but their sites are not always user friendly.

Having a website that is easy to navigate, will increase the chance of visitors going to other pages/posts within your site. This will improve the sites Google Analytics Bounce Rate. A search bar is a must for every site, it will give your visitors the opportunity to search for topics of interest.

Place a list of your recent posts and categories in the sidebar.  Don’t forget to generate a sitemap, visitors will be able to see at a glance what is on the site. A link to the sitemap should also be placed in the footer along with the contact, privacy, terms and conditions.

Always remember to put internal links into your posts. The anchor text you use should be the main keywords of the post you are linking to. Internal links are a way of linking to other posts within your site. How many times have you read a post, clicked on these internal links, because the topics have taken your eye.

Google Analytics Bounce Rate

To view you sites bounce rate go to Google Analytics. This is something you need to check regularly and if the rate is high, make the necessary adjustments to your site.  The main thing to remember is to have relevant keywords, make sure your site is easy to navigate and have internal links to other pages and posts in your site. This is an important part of search engine optimisation, so make a point of checking your Google Analytics Bounce Rate.

Kerry, Learn to Blog The Easy Way